Most consultancies sell advice. We build performance.

Performance consultancy at the intersection of business strategy, leadership, health psychology and AI. For founders and organisations focused on outcomes.

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Think clearer. Lead stronger. Live better.

What we do

Four pillars, one practice.

Leadership, AI, business strategy and organisational health, decoded and delivered together, not in silos.

Leadership Decoded

1:1 coaching and therapy for senior leaders.

1:1 executive coaching and therapy
Psychometric-led leadership development
Decision-making and communication
Confidential, ongoing partnership

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AI Decoded

AI strategy, training and tool-building.

AI leadership advisory and transformation strategy
Team and manager AI training
1:1 AI training for senior leaders
Bespoke AI tool development

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Business Strategy Decoded

Commercial and business strategy for founders, CEOs and boards.

Board and strategic advisory
Commercial strategy and growth
People and performance culture
Scale-up and exit readiness
Start-up and scale-up mentorship

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Organisational Health Decoded

Organisational health strategy. Whole-person, evidence-led.

Preventative health strategy
Whole-person health: mental, physical, social, financial
Behaviour change science
Strategy and intervention formulation
Health programmes for organisations

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In their words

Trusted by people who lead people.

"What Health Labs HQ has built is rare. Research-led, evidence-based, integrating health, leadership, performance and AI readiness into one coherent whole. I've not seen this anywhere else. I see the cost of the leadership health gap daily, and this programme dials deep into the root cause. If you're serious about sustainable high performance, for yourself or your leadership team, this is the programme I'd point you to."

Hayley Standen

Chief People Officer, Rapha

"We've partnered with the team at Health Labs HQ on a wide range of wellbeing activities for our employees. From in-person health checks to webinars and guidance on our overall wellbeing approach, they always make it easy to work with them. I'd recommend them to any organisation."

Chris Britton

Head of People, Reward Gateway / EdenRed

"In a service where the wellbeing of our people directly affects the wellbeing of the public we serve, partnering with Health Labs HQ has changed how we approach this work. Evidence-led, deeply human, and built around what we actually need rather than what's off the shelf. We'd highly recommend them to any organisation serious about getting this right."

Lawrence Cramer

Chief People Officer, Kent Fire and Rescue

How we work

Ways to work with us.

From a single Discovery Survey to a retained, whole-organisation partnership. Every engagement is scoped around the outcome you need.

01Discovery Survey and Report
02Discovery Survey and Strategy Report
03Defined-scope projects and interventions
04Retained advisory partnerships
05Masterclasses, workshops and keynotes

Why HLHQ does it differently

The difference is the intersection.

Performance, not advice.

Most consultancies stop at recommendations. We start there.

A trinity, not a single discipline.

Business leadership, health psychology and AI in one practice.

Whole-person, not single-domain.

Organisations are people. We work with both at once.

Considered, not corporate.

Every organisation is different. Every engagement, hyper-personalised to yours.

Let's begin

The most undervalued performance lever isn't strategy. It's the people running it.

Book a discovery call Not sure where to start? Talk to us

Think clearer. Lead stronger. Live better.

FAQs

What do you actually do?

Performance consultancy across four pillars that we run together rather than in silos: leadership, AI, business strategy and organisational health. Most consultancies sell advice and leave. We design the system, build it with you, and stay close enough to see whether it worked.

How is this different from a management consultancy?

Two things. First, the psychology is real, not a wellbeing add-on. The practice is led by a health psychologist with a doctorate, and behaviour change science sits underneath the strategy work rather than beside it. Second, the commercial experience is real too. Dr Joe has run organisations valued at over a billion pounds and delivered a $200m private equity exit. You get someone who has sat in the chair, not only studied it.

What are the four pillars?

Leadership Decoded is 1.1 coaching and therapy for senior leaders, psychometric-led development, and work on decision-making and communication. AI Decoded is AI strategy, leadership advisory, team and 1.1 training, and bespoke tool development. Business Strategy Decoded is board and strategic advisory, commercial strategy and growth, performance culture, and scale-up and exit readiness. Organisational Health Decoded is preventative health strategy, whole-person health across mental, physical, social and financial, behaviour change science and intervention design.

Do we have to take all four?

No. Most engagements start with one. The four are built to work together, and clients often widen the scope once the first piece lands, but nobody is asked to buy a package they do not need yet.

Who is it for?

Founders, CEOs, boards and people leaders in organisations that are serious about outcomes rather than activity. It suits organisations carrying a real problem, a leadership team under strain, a growth plan that needs a people system behind it, an AI strategy that has stalled, or a health and wellbeing spend that is not changing anything.

What does it cost?

Every engagement is scoped, so pricing is bespoke and we go through it openly on the first call. We would rather talk about the shape of the work and what it should achieve before we talk about numbers, because the two are inseparable.

How does it start?

A discovery call. We work out what is actually going on, which is often not what the brief says, and whether we are the right fit. If we are not, we will say so and point you somewhere better.

Will this cut across our HR team or existing providers?

No, and it usually makes them more effective. We are frequently brought in alongside an existing people function, occupational health provider or EAP, to give the strategy an evidence base and to work on the level above the service delivery. Where something is not working, we will say so plainly.

Can you help with AI specifically?

Yes, and it is one of the fastest-moving parts of the practice. That covers board-level AI strategy, transformation planning, training for managers and teams, 1.1 training for senior leaders who need to be fluent rather than briefed, and building bespoke tools. Dr Joe also publishes research on AI in mental health, so the view is informed rather than borrowed.

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